"I'm Joe Montana, and I spent 16 years playing football...
...and Shape-Upsâ„¢ have improved my strength and posture."

-- Joe Montana, (paid endorser)

Say it ain't so, Joe. You must have been the only one helped by the shoe, then. Earlier this week, Skechers agreed to pay $50 million in settlement of a class-action lawsuit alleging that the only thing Skechers was shaping up with it's Shape-Ups™ shoes was its wallet.

Shape-Ups™'s other celebrity endorser was Kim Kardashian, and we know what her integrity is worth. Does Joe Montana need cash so badly that he's willing to attach his name to just anything these days? What's next, Joe Montana's propane-powered toothbrushes (the Joe Mouth-tana®: "Brush Your Way to Victory!")? Joe Montana's chemical toilets (the Joe John®: "When You Gotta Go All the Way!")? Joe Montana's homemade deer bait (the Doe Montana®: "Doing It for the Fawns!")?

At least Jimmy Johnson has cornered the market on celebrity football endorsements of herbal erection supplements. No one needs to be exposed to the slogan, "As Big As Montana!"

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